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Cross-Culture Communication

Cross-Culture Communication

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Author(s): Andrew Targowski (Western Michigan University, USA)and Ali Metwalli (Western Michigan University, USA)
Copyright: 2005
Pages: 10
Source title: Encyclopedia of Information Science and Technology, First Edition
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-553-5.ch114

Keywords: Information Resources Management / Information Science Reference / Library & Information Science

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Abstract

In this millennium, global organizations will increasingly focus on the critical value of the cross-cultural communication process, efficiency, competence and its cost of doing business. In order to successfully communicate cross-culturally, knowledge and understanding of cultural factors such as values, attitudes, beliefs and behaviors should be acquired. Because culture is a powerful force that strongly influences communication behavior, culture and communication are inseparably linked.

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Encyclopedia of Information Science and Technology, Fourth Edition

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