Corporate Social Responsibility: Practice Models for Building Business-Community Collaborations

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Author(s): Ayelet Makaros (Bar-Ilan University, Israel)
Copyright: 2015
Pages: 18
Source title: Empowering Organizations through Corporate Social Responsibility
Source Author(s)/Editor(s): Ruth Wolf (Bar Ilan University, Israel), Theodora Issa (Curtin University, Australia)and Monica Thiel (Tilburg University, The Netherlands)
DOI: 10.4018/978-1-4666-7294-9.ch010

Keywords: Business and Organizational Research / Business Science Reference / Ethics & Law / Security & Forensics

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Abstract

Recent years have seen a considerable increase in the phenomenon of Corporate Social Responsibility (CSR). Some scholars posit that CSR includes four main aspects: economic growth, ethical marketing, environmental sustainability, and community involvement (Muthuri, Matten, & Moon, 2009; Udo & Pawlowski, 2011). This chapter deals with the fourth aspect of the business-community relationship. Exploratory qualitative research was conducted among ten community social workers who are involved in CSR activities. The findings indicate four main models of CSR relations: (1) the organizational, (2) the multi-organizational, (3) the municipal, and (4) the national model. These are described in terms of four comparative measures: (1) definition of the parties involved in the relationship, (2) characteristics of the relationship, (3) advantages of the model, and (4) disadvantages of the model. The chapter offers a new theoretical framework for business-community collaborations, which can increase the chances of success for collaboration on the practical level.

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Corporate Social Responsibility: Practice Models for Building Business-Community Collaborations

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