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Corporate Social Responsibility (CSR): Theory, Regulations, and New Paradigms in the Framework of Sustainable Development Strategy
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Author(s): Adriano Ciani (University of Perugia, Italy), Francesco Diotallevi (University of Perugia, Italy), Lucia Rocchi (University of Perugia, Italy), Anna Maria Grigore (University of Bucharest, Romania), Cinzia Coduti (Coldiretti, Italy)and Elisa Belgrado (University of Perugia, Italy)
Copyright: 2015
Pages: 25
Source title:
Empowering Organizations through Corporate Social Responsibility
Source Author(s)/Editor(s): Ruth Wolf (Bar Ilan University, Israel), Theodora Issa (Curtin University, Australia)and Monica Thiel (Tilburg University, The Netherlands)
DOI: 10.4018/978-1-4666-7294-9.ch009
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Abstract
CSR is a driver unanimously recognized by companies. This is more important looking to the Horizon 2020 objectives, in which CSR will play an important role. However, at present, there are a lot of theories and regulations about CSR, which are controversial, complex, and unclear. In this confusing landscape, a critical element emerged: the importance of social enterprise as key. The authors, after a brief summary about the main CSR theories and the principal normative aspects to frame the issue, focus their attention on new sustainable models, with particular referring to the social enterprise. The authors base their starting idea on national CSR approach and support their hypothesis of CSR by bringing examples from various countries (United States, Switzerland, Germany) and from important companies. In their conclusion, the authors clarify their idea about the correct CSR approach, introducing the concept of the Gross National Happiness (GNH).
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