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Copying with Dynamic Change: Collaborative Business Interfacing for SMEs under Intergated eOperations
Abstract
The business environment around the world is in a continuous evolution process due to changes in global dynamics. Even though the energy sector has relied much on the known sources, the production process has gone through some notable changes due to inherent challenges and developments in knowledge management and technology use. The Offshore oil & gas production industry today, at least in the North Sea, is at a cross-road where the traditional operational concepts are seriously challenged due to various risk factors and commercial uncertainties. Subsequently, ‘Intergrated eOperations’ (IO) was adapted as the business solution for a sustainable future seeking major benefits by major players in the sector. This has begun to re-engineer the traditional practices and commercial operations, and the industry continuously seeks novel solutions for 24/7 online real-time operations. In this unique ‘eBusiness’ environment, SMEs encounter various technical and operational challenges to cope with the mass scale dynamic change process. In order to utilize IO for commercial advantage, SMEs are in the process of exploring various interface solutions today. With respect to the ongoing developments and the scopes of IO, ‘Collaborative business interfacing’ that is discussed in this chapter is to enable the SMEs to be ‘smarter together’ to capitalize on the potentials of IO through a strategic capability acquisition process. In the IO setting, and the eBusiness environment that it is expected to create, strategic business change is not an option for SMEs but an inevitable issue for survival and growth.
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