Consumer Purchasing Behaviour towards Organic Products in Thailand

View Sample PDF

Author(s): Yaowarat Sriwaranun (Khon Kaen University, Thailand), Christopher Gan (Lincoln University, New Zealand), Minsoo Lee (Asian Development Bank, The Philippines)and David A. Cohen (Lincoln University, New Zealand)
Copyright: 2014
Pages: 23
Source title: Transcultural Marketing for Incremental and Radical Innovation
Source Author(s)/Editor(s): Bryan Christiansen (PryMarke, LLC, USA), Salih Yıldız (Gümüşhane University, Turkey)and Emel Yıldız (Gümüşhane University, Turkey)
DOI: 10.4018/978-1-4666-4749-7.ch021

Keywords: Business & Management / Business Science Reference / Marketing

Purchase

View Consumer Purchasing Behaviour towards Organic Products in Thailand on the publisher's website for pricing and purchasing information.

Abstract

This study investigates the factors affecting consumers’ decisions to purchase organic products. A self-administered questionnaire was used to collect the data from consumers who are primary shoppers for their households at five retail stores in the Bangkok metropolitan area. Using psychological and socio-demographics variables, exploratory factor analysis and logistic regression was used to examine consumers’ decisions to purchase organic products. Results suggest that consumers who are knowledgeable about organic products often purchase groceries at natural/health food stores, are concerned about health and food safety, and are more likely to purchase organic products. In addition, middle-aged female consumers who are highly educated and in the high income group are more likely to be organic consumers. In contrast, households who often dine out or consume takeaway food are less likely to purchase organic products.

The IRMA Community

Research IRM

Consumer Purchasing Behaviour towards Organic Products in Thailand

Purchase

Abstract

Related Content

IRMA Sponsors