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Concept of an Agent-Based Electronic Marketplace
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Author(s): Norleyza Jailani (Universiti Kebangsaan Malaysia, MALAYSIA), Ahmed Patel (Universiti Kebangsaan Malaysia, MALAYSIA), Muriati Mukhtar (Universiti Kebangsaan Malaysia, MALAYSIA), Salha Abdullah (Universiti Kebangsaan Malaysia, MALAYSIA)and Yazrina Yahya (Universiti Kebangsaan Malaysia, MALAYSIA)
Copyright: 2010
Pages: 13
Source title:
Encyclopedia of E-Business Development and Management in the Global Economy
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-61520-611-7.ch024
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Abstract
This study explains the concepts of an electronic marketplace (e-marketplace) and the types of e-marketplaces in today’s computing environment that is facilitated and driven by the Internet. The concept of software agent and the different types of agents which may exist in an e-marketplace application in the current setting of the global economy is also discussed. Specifically the idea of using mobile agents in the implementation of an e-marketplace is investigated. This article also introduces an example of a mobile agent-based e-marketplace which offers secure infrastructure services. The complex and challenging computing environment in which agents operate requires efforts in the standardization and management of agents.
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