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Computer-Adaptive Online Exit Surveys: Conceptual and Methodological Issues

Computer-Adaptive Online Exit Surveys: Conceptual and Methodological Issues
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Author(s): Najmuddin Shaik (University of Illinois at Urbana-Champaign, USA)
Copyright: 2006
Pages: 17
Source title: Online Assessment, Measurement and Evaluation: Emerging Practices
Source Author(s)/Editor(s): David Williams (Brigham Young University, USA), Mary Hricko (Kent State University, USA)and Scott L. Howell (Brigham Young University, USA)
DOI: 10.4018/978-1-59140-747-8.ch003

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Abstract

Theories of student attrition based on Tinto’s Student Integration Model are limited in their ability to provide a comprehensive framework to design a computer-adaptive online exit survey. An alternative framework encompassing the overall impressions and experiences of the dropout students during their stay at the institution is used to design the exit survey. This chapter outlines the conceptual and methodological issues surrounding computer-adaptive online exit surveys, and discusses the design, development, and administration of the survey questionnaire.

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