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Competitive Intelligence in Sustainability and Corporate Social Responsibility (CSR)
Abstract
As organisations increasingly recognise the importance of sustainable development, corporate social responsibility has emerged as a pivotal strategy for fostering long-term success and gaining a competitive advantage in the marketplace. In this chapter, we dive into the relationship between competitive intelligence, sustainability, and corporate social responsibility to examine how firms can leverage competitive intelligence to create sustainability practices and CSR activities that help address social challenges and create advantages for the firm. Systematically, the examination addressed empirical evidence linking CSR to superior financial performance, competitive advantage, and investment efficiency. This would contribute significantly toward the paradigm shift of competitive intelligence for CSR, thus explicitly enabling capabilities for becoming knowledge-based, advocating the innovations, developing the reputation, and infusing organisational resilience.
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