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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Community Customers

Community Customers
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Author(s): Jeroen Hoppenbrouwers (Vrije Universiteit Brussel, Belgium)
Copyright: 2008
Pages: 12
Source title: Electronic Commerce: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Annie Becker (Florida Institute of Technology, USA)
DOI: 10.4018/978-1-59904-943-4.ch108

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Abstract

This chapter discusses the role of the project/product community in the open source product life cycle. It outlines how a community-driven approach affects not only the development process, but also (and more importantly) the marketing/sales process, the deployment, the operation, and in general the resulting software product. Participation in the community is essential for any organization using the product, leading to the concept of a community customer. Specific community participation guidelines are given to organizations and individuals who deploy and use open source software, further develop it, or offer lifetime services on the product.

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