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E-Commerce Business Models: Part 2

E-Commerce Business Models: Part 2

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Author(s): Khaled Ahmed Nagaty (The British University in Egypt, Egypt)
Copyright: 2010
Pages: 11
Source title: Encyclopedia of E-Business Development and Management in the Global Economy
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-61520-611-7.ch035

Keywords: Business & Management / Business Science Reference / E-Business

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Abstract

In this article the author explained some of the common artificial intelligence techniques used in e-commerce web sites and how these techniques are implemented in auctions, intermediaries and e-marketplaces to increase customer’s satisfaction, minimize the look up time, reduce costs and improve the usability of e-commerce Web sites so that visitors can quickly access the required information or perform required transactions without being overwhelmed or confused with the large amount of data.

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