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Combining Ontology with Intelligent Agent to Provide Negotiation Service
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Author(s): Qiumei Pu (MINZU University of China, China), Yongcun Cao (MINZU University of China, China), Xiuqin Pan (MINZU University of China, China), Siyao Fu (MINZU University of China, China)and Zengguang Hou (MINZU University of China, China)
Copyright: 2012
Pages: 10
Source title:
Breakthroughs in Software Science and Computational Intelligence
Source Author(s)/Editor(s): Yingxu Wang (University of Calgary, Canada)
DOI: 10.4018/978-1-4666-0264-9.ch011
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Abstract
Agent and Ontology are distinct technologies that arose independent of each other, having their own standards and specifications. The semantics web is one of the popular research areas these days, and is based on the current Web, which adds more semantics to it for the purpose of building the Ontology of Web content. In this regard, application program on Web can make the purpose of cross-platform calculation come true by taking advantage of Ontology. However, agent is a theory able to enhance abstraction of software itself, and as it is know, negotiation protocol is the basic principle in the electronic commerce which has a direct impact on the efficiency of the negotiation. This study examines the communication architecture with negotiation protocol on the Semantic Web. Precisely speaking, agents make computing with Ontology, and the authors define an agent’s communication ontology for this communication framework and semantic web use Ontology to describe the negotiation protocol. In this context, the buyer or seller will be able to improve semantic cognitive in process of negotiation. Also, it can provide an intelligent platform for the information exchange on the same understanding about the content of communication in the electronic negotiation service.
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