Challenges Ahead

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Copyright: 2012
Pages: 13
Source title: Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management
Source Author(s)/Editor(s): Dr. Rajagopal (Monterrey Institute of Technology and Higher Education ITESM, Mexico)
DOI: 10.4018/978-1-4666-0969-3.ch012

Keywords: Business & Management / Business Information Systems / Business Science Reference / Decision Support Systems

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Abstract

This chapter discusses challenges among the transforming business cultures that are emerging across the world. Globalization has increased the access to the markets as the remote markets have been reduced following the political and economic changes worldwide. It is emphasized in the chapter that the globalization moves have opened up high comparative advantages in many manufactured goods through partnership deals to explore the business in the emerging economies. They generally display an increasing specialization trend and high consumer values. This chapter offers guidelines on improving the competencies and capabilities of firms using systems thinking approaches are argues that modernization, systematization, and consolidation significantly influence in driving firms competitive.

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