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C2C Mobile Commerce: Acceptance Factors

C2C Mobile Commerce: Acceptance Factors

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Author(s): Lori N. K. Leonard (University of Tulsa, USA)
Copyright: 2010
Pages: 9
Source title: Encyclopedia of E-Business Development and Management in the Global Economy
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-61520-611-7.ch076

Keywords: Business & Management / Business Science Reference / E-Business

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Abstract

C2C e-commerce is being changed by the acceptance of mobile commerce devices. However, the extent of the use of mobile devices for C2C e-commerce is affected by many factors. A model of an individual’s intention to make use of mobile devices for C2C e-commerce is presented. That model includes usefulness, ease of use, convenience, trust, and security. Propositions are developed for future research endeavors.

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