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Business, Government, and Society Synergy for Sustainable Livelihood: A Case Study of Sabars from Jharkhand
Abstract
In the post globalization era, synergy of Business, Government, and Society (BGS) forces is paving the way for development. This chapter gives an example of a case where BGS forces work together for development. The chapter discusses livelihood issues of Sabars, a tribal group from Jharkhand, located in Eastern India. A local NGO was working for upliftment of tribal people.. The Sabars were given training in making handicrafts under a project under Government of India. The focus of the training programme was on creating marketable handicrafts based on tribal's inherent art and culture. Problems were faced in marketing the products. Students from MBA College were roped in to provide solutions for marketing. The chapter discussed how social issues can be tackled collaboratively by all sectors of society. This chapter is based on primary data and is primarily qualitative in nature.
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