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Burstiness in Quasi-Group Decision Making in Business Settings: Nature, Origins, and Impact

Burstiness in Quasi-Group Decision Making in Business Settings: Nature, Origins, and Impact
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Copyright: 2019
Pages: 35
Source title: Burstiness Management for Smart, Sustainable and Inclusive Growth: Emerging Research and Opportunities
Source Author(s)/Editor(s): Andreas Ahrens (Hochschule Wismar, Germany), Ojaras Purvinis (Kaunas University of Technology, Lithuania), Jeļena Zaščerinska (Centre for Education and Innovation Research, Latvia), Diana Micevičienė (Kaunas University of Technology, Lithuania) and Arūnas Tautkus (Kaunas University of Technology, Lithuania)
DOI: 10.4018/978-1-5225-5442-4.ch005

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Abstract

Business advances its business process in order to adapt to a constantly changing situation in economy and society. Analysis of buyers' burstiness assists in optimization of flow of business process in order to increase the profit. However, burstiness in quasi-group decision making in business settings has not attracted a lot of research efforts. The aim of the chapter is to explore the nature, origins, and impact of burstiness in quasi-group decision making in business settings underpinning implementation of an empirical study and elaboration of a new research question for further studies. The meaning of such key concepts as burstiness, mirror neurons, quasi-group, and decision making is studied. Moreover, the study demonstrates how the key concepts are related to the idea of business settings. The novel contribution of this manuscript is the newly defined research question on burstiness in quasi-group decision making in business settings. Directions of further research are proposed.

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