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Brand Management Process for the Online Education Programmes
Abstract
The brand management process consists 5 steps which are: market analysis, brand situation analysis, targeted positioning, testing the new opportunities, and evaluation. In order to make a successful online education programme brand, all these steps must be carried out and the programme must be positioned positively in the consumers’ minds. In order to create a successful brand of online education programme, the programme should follow the brand management stages for placing a positive meaning on the consumer mindset.
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