The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Basics of Mobile Marketing Strategy
Abstract
Recent years have witnessed a rapid growth in internet-enabled devices, including smartphones which have facilitated the performance of many tasks online. One of the major activities taking place on such online platforms is shopping. Indeed, smartphones are redefining the landscape of consumption from visiting conventional physical shops to consuming products and services in a digital arena. Despite a proliferation of both theoretical and empirical studies on smartphones marketplace, there is still a paucity of studies on how mobile phone devices enhance and facilitate consumption from physical marketplace to online marketspace. This chapter aims to contribute to extant studies on how smartphones impact on the consumption process.
Related Content
Tapan Kumar Behera.
© 2023.
20 pages.
|
B. Narendra Kumar Rao.
© 2023.
17 pages.
|
Blendi Rrustemi, Deti Baholli, Herolind Balaj.
© 2023.
18 pages.
|
Alma Beluli.
© 2023.
11 pages.
|
Jona Ndrecaj, Shkurte Berisha, Erita Çunaku.
© 2023.
15 pages.
|
Yllka Totaj.
© 2023.
12 pages.
|
Hla Myo Tun, Devasis Pradhan.
© 2023.
31 pages.
|
|
|