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Apportioned Commodity Fetishism and the Transformative Power of Game Studies

Apportioned Commodity Fetishism and the Transformative Power of Game Studies
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Author(s): Ken S. McAllister (University of Arizona, USA), Judd Ethan Ruggill (University of Arizona, USA), Tobias Conradi (ZeM – Brandenburgisches Zentrum für Medienwissenschaften, Germany), Steven Conway (Swinburne University of Technology, Australia), Jennifer deWinter (Worcester Polytechnic Institute, USA), Chris Hanson (Syracuse University, USA), Carly A. Kocurek (Illinois Institute of Technology, USA), Kevin A. Moberly (Old Dominion University, USA), Randy Nichols (University of Washington Tacoma, USA), Rolf F. Nohr (Hochschule für Bildende Künste Braunschweig, Germany)and Marc A. Ouellette (Old Dominion University, USA)
Copyright: 2016
Pages: 28
Source title: Examining the Evolution of Gaming and Its Impact on Social, Cultural, and Political Perspectives
Source Author(s)/Editor(s): Keri Duncan Valentine (West Virginia University, USA)and Lucas John Jensen (Georgia Southern University, USA)
DOI: 10.4018/978-1-5225-0261-6.ch005

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Abstract

This chapter explores the ways in which the field of Game Studies helps shape popular understandings of player, play, and game, and specifically how the field alters the conceptual, linguistic, and discursive apparatuses that gamers use to contextualize, describe, and make sense of their experiences. The chapter deploys the concept of apportioned commodity fetishism to analyze the phenomena of discourse as practice, persona, the vagaries of game design, recursion, lexical formation, institutionalization, systems of self-effectiveness, theory as anti-theory, and commodification.

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