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Applying Uses and Gratifications to Promote Cognitive and Affective Learning via Online Instructional Content
Abstract
Instructional design benefits from integration and application of communication theory to help guide practice. Uses and gratifications (U&G) is a useful approach for developing, evaluating, and selecting fully integrated, interactive course materials. U&G has assumptions related to individuals, uses, and effects that apply to a myriad of communication channels, including instructional materials. There are four considerations derived from U&G that the authors address in this chapter: user motives, platform affordances, user activity, and user outcomes.
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