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An Empirical Investigation into the Key Characteristics of Socio-Technical Societies: Social Identity, Social Exchange, and Social Vicinity
Abstract
The Internet has moved human interaction to a virtual dimension where users connect with each other through social networks. A social network comprises users and relations between these users (Wasserman & Faust, 1994), wherein relations connote “the collection of connections between members of a group” (Wasserman & Faust, 1994). This chapter looked to explain the reasons behind using social networking sites. Analysis of the collected data used a factor analysis to study the characteristics of the emerging socio-technical society amongst the students. The chapter identifies social identity, social exchange and social vicinity as the key characteristics of the emerging socio-technical societies. A gradual but paradigm shift from traditional societies to knowledge based societies was observed. While on one hand, a high dependency and usage of social networking websites (SNWs) was observed, on the other hand, the level of trust and dependency between the community members was found to be diminishing. The chapter reveals the emergence of a socio-technical community amongst students which is characterized by the need to create a social identity, a change in the style of social exchange and expansion of social vicinity. The findings suggest directions for future research.
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