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Ambient E-Service: A Bottom-up Collaborative Business Model

Ambient E-Service: A Bottom-up Collaborative Business Model
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Author(s): Yuan-Chu Hwang (National United University, Taiwan)
Copyright: 2010
Pages: 10
Source title: Encyclopedia of E-Business Development and Management in the Global Economy
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-61520-611-7.ch040

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Abstract

The e-services have introduced a significant wave of change in communication patterns around the world. Such e-services are capable of intelligent interaction and are able to discover and negotiate with each other, mediate on behalf of their users and reconfigure themselves into services that are more complex. In this chapter, the author explores the future opportunities and its applications of ambient eservice. Contrast to traditional e-business service delivery method, their proposed service focus on the bottom-up collaborative approach that enables e-business participants to cooperate with nearby users and encourage information sharing and experience co-creation. The notion of ambient e-service is defined to identify a new scope of mobile e-service, which address dynamic collective efforts between mobile users (enabled by Mobile Peer-to-Peer technology), dynamic interactions with ambient environments (envisioned by Location-Based Service), the moment of value (empowered by wireless technologies), and low cost service provision. Several ambient e-service application scenarios will be introduced in the following sections.

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