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Alumni Giving and Social Exchange: A Study of Alumni Giving Behavior
Abstract
Fundraising efforts at institutions of higher education continue to be a top priority, especially as funding from state governments decline. Public institutions have been looking to private institutions, as they are believed to have been leading the way in cultivating alumni donations since their inception. Higher education institutions must understand what determines the greatest alumni giving if the field is to improve their fundraising efforts, and student and alumni engagement is a key indicator of philanthropic gifts. A survey was administered to gather important insight into the giving behavior of alumni of an engineering department at a large research university located in the Midwestern area of the United States. The purpose of this survey is to understand the correlation between alumni giving and engagement while a student and as alumni.
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