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An Agent-Based B2C Electronic Market in the Next-Generation Internet
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Author(s): Vedran Podobnik (University of Zagreb, Faculty of Electrical Engineering and Computing, Croatia), Krunoslav Trzec (Ericsson Nikola Tesla, Croatia)and Gordan Jezic (University of Zagreb, Faculty of Electrical Engineering and Computing, Croatia)
Copyright: 2010
Pages: 12
Source title:
Encyclopedia of E-Business Development and Management in the Global Economy
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-61520-611-7.ch023
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Abstract
In a global multi-service and multi-provider market, Internet Service Providers (ISPs) will increasingly need to base their operation on new consumer-centric business models. In this article, the authors present an agent-based framework for the Business-to-Consumer (B2C) electronic market, comprising User Agents, Broker Agents and Provider Agents, which enable Internet users to select an ISP in an automated manner.
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