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Africa
Abstract
This book is divided into eleven chapters that explain business opportunities in Africa and strategies to exploit them for the benefit of humanity. This chapter is the foundation of the book and it defines Africa and its place in human history. It describes Africa as a continent endowed with abundant natural resources, people, and economies poised and ready to advance to the next level of economic development. The continent is made up of 54 countries of different geographic and demographic sizes and at different levels of economic development. This chapter presents these countries, their market sizes, and a model on how to enter and do business in them. The chapter also describes Africa as a rich and vibrant continent, with rapidly expanding regional markets at different levels of the regional integration process. It explains clearly the source of the continent’s business potential and how to enhance it. Generally, the whole book is meant to persuade global companies to invest more in Africa. It is also a source book for policy makers, corporate managers, students of global business, and a basis for further research on “doing business in Africa.”
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