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Adoption of Biomass Heating Systems: Cross-Market Segmentation of the European Region
Abstract
During the past decade, the European directives have been taking into consideration some compulsory objectives concerning the promotion of the use of energy from renewable sources (including biomass) within the European Union and its Member States. This chapter identifies the main socio-economic determinants that affect the adoption of biomass heating systems, as well as a description and listing of potential adopters of this type of systems in the European market. Based on the theories of adoption of innovations or of new systems and their personal factors, the practical was focused on potential adopters of biomass heating systems living in Spain, Germany, UK, France, Norway and Sweden. In particular, we conducted a cross-market segmentation of these countries. This study also includes interesting recommendations related to the commercialization and development of this type of heating for end-consumers.
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