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Administration Borderless Online Degree Innovations
Abstract
When universities offered the first online degrees, they served local markets because of limitations in the educational technology. The potential of the global market was yet to be recognized. Public universities and colleges followed the traditional routine of charging higher tuition for students outside the service area and much greater tuition rates for foreign students. Today, the new market is global. Universities that can adapt to the needs of international students will have unlimited market opportunities. The global market will be open. There will be no protected service areas. Degree quality, price, and student service will be the variables that students will use to choose their borderless online degree universities. This chapter identifies students' needs, borderless-degree variables, market barriers, and winning approaches for determining tuition, curriculum, and pedagogy. Innovations that will distinguish market leaders are reviewed.
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