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Actor-Network-Theory in Medical E-Communication: The Role of Websites in Creating and Maintaining Healthcare Corporate Online Identity
Abstract
In this article, an attempt will be made to discuss how websites create and maintain the online identity of medical care providers. To discuss this issue in greater detail, the author has chosen Actor-Network-Theory since an ANT approach makes it possible to study the role of living and nonliving entities in shaping the online identity of healthcare suppliers and to concentrate on the networks and systems within e-healthcare as well as the flows and interrelations constituting it. The primary aim of this research is to show the communicative aspect of healthcare corporate websites by using the selected notions of ANT methodology and their potential implications for corporate identity creation and maintenance.
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