Achieving Competitive Advantage through Innovation: The Case of the Shanghai Supermarket

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Author(s): Wei Song (Thompson Rivers University, Canada)
Copyright: 2012
Pages: 18
Source title: Knowledge Management and Drivers of Innovation in Services Industries
Source Author(s)/Editor(s): Patricia Ordóñez de Pablos (Universidad de Oviedo, Spain)and Miltiadis D. Lytras (Effat University, Saudi Arabia)
DOI: 10.4018/978-1-4666-0948-8.ch008

Keywords: Business & Management / Entrepreneurship & Innovation / Information Science Reference / Knowledge Management

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Abstract

Innovation in the service/retail sector has not been fully examined in the non-Western literature. This preliminary work presents a study that was conducted in Shanghai, China. Three sets of the literature are consulted: Porter’s Generic Strategies Model, Hunt’s Resource Advantage Theory (R-A), and previous studies in the service and retail sectors. Findings developed from six selected successful Chinese supermarket companies have identified three types of innovation adopted by Chinese retailers: Technology based, non-technology based, and resource based innovation. The study takes a qualitative approach by using the methods of documentation survey and in-depth interviews with a panel of ten supermarket experts. Some managerial implications are explicated, and the limitations of the study and directions for future studies are discussed.

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Achieving Competitive Advantage through Innovation: The Case of the Shanghai Supermarket

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