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A Strategic Model for Entering African Markets

A Strategic Model for Entering African Markets

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Copyright: 2014
Pages: 30
Source title: Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments
Source Author(s)/Editor(s): Christopher O. Gekonge (Doing Business in Africa Inc., USA)
DOI: 10.4018/978-1-4666-4570-7.ch007

Keywords: Business & Management / Business Science Reference / Global Business

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Abstract

This chapter looks at managerial mind-set and cultural orientations as major dimensions to be considered in global business. Furthermore, the chapter elucidates sites and market entry evaluation criterion, including identification and discussion of foreign markets’ entry modes and synergies created by various modes. It further analyzes the global and African markets’ specific entry strategies to do business in Africa. It also examines appropriate timing in market entry including risks and challenges in entering foreign markets—particularly African markets—to do business.

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