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A General Evolution Mechanism Model for E-Commerce Network

A General Evolution Mechanism Model for E-Commerce Network
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Author(s): Zhihong Tian (Beijing Jiaotong University, China), Zhenji Zhang (Beijing Jiaotong University, China)and Xiaolan Guan (Beijing Institute of Graphic Communication, China)
Copyright: 2015
Pages: 15
Source title: Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-4666-8133-0.ch004

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Abstract

In order to investigate the general formation of e-commerce market network, this chapter describes an analytical framework and builds an innovative model for explaining the evolutionary process, with several original factors—growth factor, select-order factor, preferential attachment mechanism, and global-local factor. The research reveals that the attraction mechanism impacts evolutionary trend and network structure to some extent, and also reveals that the global-local factor and select-order factor impact the evolutionary structure of the network: the smaller the probability, the smaller the concentration of networks and the more obvious the randomness is.

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