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A General Evolution Mechanism Model for E-Commerce Network
Abstract
In order to investigate the general formation of e-commerce market network, this chapter describes an analytical framework and builds an innovative model for explaining the evolutionary process, with several original factors—growth factor, select-order factor, preferential attachment mechanism, and global-local factor. The research reveals that the attraction mechanism impacts evolutionary trend and network structure to some extent, and also reveals that the global-local factor and select-order factor impact the evolutionary structure of the network: the smaller the probability, the smaller the concentration of networks and the more obvious the randomness is.
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