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A Framework for Addressing Gender Imbalance in the Game Industry through Outreach

A Framework for Addressing Gender Imbalance in the Game Industry through Outreach
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Author(s): Monica M. McGill (Bradley University, USA), Adrienne Decker (Rochester Institute of Technology, USA)and Amber Settle (DePaul University, USA)
Copyright: 2014
Pages: 20
Source title: Gender Considerations and Influence in the Digital Media and Gaming Industry
Source Author(s)/Editor(s): Julie Prescott (University of Bolton, UK)and Julie Elizabeth McGurren (Codemasters, UK)
DOI: 10.4018/978-1-4666-6142-4.ch010

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Abstract

Though the lack of diversity in the game industry workforce has received a great deal of attention recently, few initiatives have been implemented to address it. In particular, gender composition in the game industry workforce and among students studying games at post-secondary institutions is highly imbalanced, with an approximate 9 to 1 ratio of male to female students. This chapter considers three key aspects: 1) the current demographics of the game industry, 2) the effects of gender imbalance on the game industry and one of its current pipelines, and 3) a potential framework to address the imbalance. The proposed outreach strategy is informed by a discussion of established frameworks for initiating change in related fields. The chapter concludes with suggestions for future research to address the gender imbalance in the game industry and its pipeline.

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