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Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy

Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy
Author(s)/Editor(s): In Lee (Western Illinois University, USA)
Copyright: ©2013
DOI: 10.4018/978-1-4666-1939-5
ISBN13: 9781466619395
ISBN10: 1466619392
EISBN13: 9781466619401

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Description

As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models.

Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.


Author's/Editor's Biography

In Lee (Ed.)
In Lee is a professor in the Department of Information Systems and Decision Sciences in the College of Business and Technology at Western Illinois University. He received his PhD from University of Illinois at Urbana-Champaign. He is the editor-in-chief of the International Journal of E-Business Research. He has published his research in such journals as Communications of the ACM, IEEE Transactions on Systems, Man, and Cybernetics, IEEE Transactions on Engineering Management, International Journal of Production Research, Computers and Education, Computers in Human Behavior, Computers and Operations Research, Computers and Industrial Engineering, Knowledge and Process Management, Business Process Management Journal, Journal of E-Commerce in Organizations, and others. His current research interests include e-commerce technology development and management, investment strategies for computing technologies, and telecommunications planning and management.

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