Description
Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling.
The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
Author's/Editor's Biography
Recep Yılmaz (Ed.)
Recep Yılmaz, Ph.D., has been working as an Assistant Professor at Ondokuz Mayis University, Faculty of Communication, Public Relations and Publicity Department since 2015 February. Dr. Yilmaz has authored seven books (Narrative Advertising Models and Conceptualization in the Social Media Age, Handbook of Research on Effective Advertising Strategies in the Social Media Age, Traditional and Digital Advertising in 150 Questions, Techniques for Scriptwriting, Advertising in 99 Questions, Keywords in Advertising, Leadership and its Contemporary Dimensions) and has published numerous papers in several journals, conference proceedings and chapters in edited books since he got his MA. His major is Narrative Theory and Advertising. He also has studies on theotretical and literary communication. Some of the graduate courses he has given are “Narration in Literature, Cinema and Advertising”, “Historical Development of Communication Science” and “Globalization of Financial Institutions and Digital Advertising”.
M. Erdem (Ed.)
M. Nur Erdem, Ph.D., was born in 1976. She has been working as an Assistant Professor at Ondokuz Mayis University, Faculty of Communication, Department of New Media and Communication Technologies since 2015. Dr. Erdem studies on digitalization of media and advertising. She has published papers in several journals, conference proceedings, chapters in edited books about digital media and advertising.
Filiz Resuloğlu (Ed.)
Filiz Resuloğlu studied English Language and Literature at Ankara University between 1999-2003. The editor completed the Master's Education on Communication Sciences at Kocaeli University in 2014. Her thesis was on transmedia storytelling and the popular TV series
Game of Thrones. She is interested in new media studies, transmedia storytelling, advertising, film, and television.