Description
The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world.
The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Reviews and Testimonials
"The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy" is an invaluable resource for researchers, entrepreneurs, marketing professionals, and business owners who are looking to expand their businesses to an international level. It provides a comprehensive overview of the latest trends, strategies, and technologies in the digital marketplace, as well as practical advice on digital tools. With its extensive coverage and expert insights, this handbook will help entrepreneurs and marketers maximize their potential for success in a globalized economy."
– Prof. Ismail Erkan, Izmir Katip Celebi University, Turkey
Author's/Editor's Biography
Luísa Carvalho (Ed.)
Luisa Carvalho held a PhD in Management in University of Évora – Portugal. Professor of Management on Department of Management and Social Sciences – Open University - Lisbon – Portugal. Guest professor in international universities teaches in courses of master and PhDs programs. Researcher at CEFAGE (Center for Advanced Studies in Management and Economics) University of Evora – Portugal. Author of several publications in national and international journals, books and book chapters.