Description
In today’s connected world, digital platforms have become a vital tool for brand engagement to combat public scrutiny. As information spreads across social media and online communities, brands are more vulnerable to crises that can escalate faster than brands can fix them. Organizations can navigate these turbulent digital landscapes, leveraging the very platforms that amplify risk to communicate effectively, and safeguard their reputations. In an age where one misstep can go viral, mastering digital crisis management is no longer optional, it's a core competency.
Digital Platforms and Managing Brand Crises explore how the advancement of technologies in this connected have helped companies in management of crisis. This book demonstrates how to manage these crises effectively while maintaining brand integrity, a critical aspect of modern brand management. Covering topics such as digital platforms, brand management, and crisis management, this book is an excellent resource for academicians, researchers, entrepreneurs, marketing professionals, business leaders, and more.
Author's/Editor's Biography
Jorge Remondes (Ed.)
Jorge Remondes
holds a PhD in Communication from the University of Vigo. MBA in Commercial Management and Marketing. Professor of Marketing at ISCAP/PP. Founder and Editor-in-Chief of the International Journal of Marketing, Communication and New Media, Web of Science Journal & JCR. Author and co-author of more than two dozen books on Marketing, Communication and Management. Author and co-author of scientific articles indexed in Scopus and Web of Science in the areas of Marketing, Communication and Digital. Professor in higher education since 2005. Director of the Postgraduate Course in Digital Content Marketing & Analytics at Porto Executive Academy, Business School of the Polytechnic of Porto. Trainer in short courses, in-company training and postgraduate courses. He has experience as a trainer and marketing consultant, with a total of over 13,000 hours of consulting and executive training. He was a full-time director and manager of companies in national and multinational economic groups for 12 years. He is an honorary member of the European Higher Council for Doctorates and Honorary Doctorates.
Ana de Lima (Ed.)
Ana Lima
is a Marketing Professor at Porto Polytechnic Institute in ISCAP – School of Accounting and Administration of Porto, since 2007. She has a PhD in Marketing Management and she is a research in CEOS (Center for Organizational and Social Studies of the Polytechnic of Porto) with a research work in retailing, digital marketing, branding, luxury and store equity. In research fields she has participated in international conferences and Eramus programs. She is also diretor of a Business post-graduation course and responsible for professional technical course to improve employability among students.