Description
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty.
Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers. Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
Reviews and Testimonials
In this book, Suphan Nasir carefully considers both marketing and information technology research to provide readers with a better understanding of the role of technology in the relationship between companies and their customers. The importance of becoming consumer-centric and using marketing practices to gain a competitive advantage are themes that run throughout the book.
– ProtoView Book Abstracts (formerly Book News, Inc.)
Author's/Editor's Biography
Süphan Nasır
Suphan Nasir
received her BS degree in Sociology from Bogaziçi University and her PhDdegree in Marketing from Istanbul University, Turkey. She is currently Professor at Istanbul University and she has been the Chair of Marketing since 2009. She was the chief editor of the International Journal of E-Entrepreneurship and Innovation between 2010 and 2014, and also she was the editor of the International Journal of Higher Education between 2010-2023. Her articles have been published in reputable books and international academic journals. Customer relationship management as well as consumer behavior, sustainability, voter behavior, and higher education issues are the scope of her interest area. She attended some major international conferences as keynote speaker. Dr. Nasir received several scientific publications and best presenter awards. She worked as a mentor, evaluator and team leader at institutional external evaluation and institutional accreditation programs for the Higher Education Quality Board between 2016 and 2021; and also served as a member of the Advisory Board for TÜBİTAK Scientist Support Program between 2019-2022.