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Utilitarian and Hedonic Customer Benefits of e-Insurance: A Look at the Role of Gender Differences
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Author(s): Saïd Aboubaker Ettis (College of Business, University of Jeddah, Jeddah, Saudi Arabia)and Mohamed Mabrouk Haddad (ISGG, University of Gabes, Gabès, Tunisia)
Copyright: 2019
Volume: 15
Issue: 1
Pages: 18
Source title:
International Journal of E-Business Research (IJEBR)
Editor(s)-in-Chief: Jeffrey Hsu (Fairleigh Dickinson University, USA)
DOI: 10.4018/IJEBR.2019010107
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Abstract
The e-insurance adoption is an important issue that remains poorly investigated in academic research. E-insurance offer customers the possibility to obtain the most of insurance services at home, such as subscribing via the Internet to a contract of insurance, viewing and managing insurance contracts, and performing simulations. This study examined the influence of consumers' perceived benefits on their attitude toward e-insurance and its subsequent impact on behavioral intentions. The moderating effects of gender were also assessed. A survey was used for data collection. The proposed model was tested through the structural equation modeling SEM-PLS approach. Results showed that perceived hedonic and utilitarian benefits were significantly related to attitudes toward e-insurance, which was a prominent predictor of the behavioral intention to use e-insurance. This positive relationship was moderated by gender. The findings might provide insurance companies' decision-makers with information that could be useful in designing e-insurance systems and attracting customers to e-insurance.
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