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The Self-Regulatory Focus as a Determinant of Perceived Richness of a Communication Medium
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Author(s): Vicenc Fernandez (Universitat Politècnica de Catalunya, Spain), Xavier Armengol (Universitat Politècnica de Catalunya, Spain)and Pep Simo (Universitat Politècnica de Catalunya, Spain)
Copyright: 2012
Volume: 1
Issue: 1
Pages: 9
Source title:
International Journal of Applied Industrial Engineering (IJAIE)
Editor(s)-in-Chief: Sadaya Kubo (Setsunan University, Japan)
DOI: 10.4018/ijaie.2012010101
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Abstract
At present, a large number of theories exist which explain the process for choosing communication media in organizations. Channel expansion theory combines a large part of the theoretical foundation for these theories, suggesting that the perceived richness of a communication medium varies according to experience based on the knowledge of the organization’s members. Equally, Regulatory Focus Theory also suggests that individuals behave in a different way when their self regulation states are different. This investigation intends to present a set of proposals based on the existing literature about how strategy type /focus (promotion and prevention) affects the perception of the richness of a communication medium, increasing the explanatory capacity of channel expansion theory.
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