The Post-Adoption Phase of Broadband in Small Businesses

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Author(s): Roya Gholami (Aston University, UK), Elizabeth Koh (National University of Singapore, Singapore)and John Lim (National University of Singapore, Singapore)
Copyright: 2010
Volume: 23
Issue: 1
Pages: 18
Source title: Information Resources Management Journal (IRMJ)
Editor(s)-in-Chief: George Kelley (University of Massachusetts, USA)
DOI: 10.4018/irmj.2010102603

Keywords: Information Resources Management / Information Science Reference / Library & Information Science

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Abstract

In spite of the increasing significance of broadband, many small and medium enterprises (SMEs) are unaware of or unappreciative of its benefits. This is potentially a problem for governments, Internet Service Providers and other supply side institutions. The current study empirically verifies applicability of an extended IS continuance model controlling for organizational variables based on the Technology-Organization-Environment framework to examine factors influencing broadband post-adoption behavior of SMEs in Singapore. Strong support for the model has been manifested by the results, providing insight into influential factors. Results of the study suggest that perceived usefulness is a strong predictor of users’ continuance intention, followed by satisfaction with broadband usage as a significant but weaker predictor. SMEs in a more competitive business environment and whose key executive possesses greater IT knowledge are more likely to use broadband.

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The Post-Adoption Phase of Broadband in Small Businesses

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