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Payment Methods and Purchase Intention from Online Stores: An Empirical Study in Jordan
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Author(s): Rasha Abu-Shamaa (MIS Department, Yarmouk University, Irbid, Jordan), Emad Abu-Shanab (MIS Department, Yarmouk University, Irbid, Jordan)and Rawan Khasawneh (CIS Department, Jordan University of Science & Technology, Irbid, Jordan)
Copyright: 2016
Volume: 12
Issue: 2
Pages: 14
Source title:
International Journal of E-Business Research (IJEBR)
Editor(s)-in-Chief: Jeffrey Hsu (Fairleigh Dickinson University, USA)
DOI: 10.4018/IJEBR.2016040103
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Abstract
Online retail stores are a new booming phenomenon in the Arab world. Recent years witnessed a significant increase in the number of Arabic online stores launched for different kinds of products and services. Stores offer grocery products, fashion and life style items, and electronics and technology devices. Regardless of the growing investments in the Arabic online retail sector, Arabic consumers are still doubtful about online shopping. This research investigated the factors affecting Jordanians' purchase intentions from online stores by extending the technology acceptance model (TAM) to include payment method. The model included payment method (PM), perceived ease of use (PEOU) and perceived usefulness (PU), as direct predictors of the intention to use online stores and moderated by consumers' level of trust of such factors. Results indicated that TAM predictors, and payment methods do affect consumers' intention to purchase online. However, PM and PEOU relationships with the intention to shop online are the only relationships moderated by trust.
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