IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

The Effect of E-Commerce Websites’ Colors on Customer Trust

The Effect of E-Commerce Websites’ Colors on Customer Trust
View Sample PDF
Author(s): Jean Éric Pelet (KMCMS CEO, SupAgro Montpellier, France) and Panagiota Papadopoulou (National and Kapodistrian University of Athens, Greece)
Copyright: 2011
Volume: 7
Issue: 3
Pages: 18
Source title: International Journal of E-Business Research (IJEBR)
Editor(s)-in-Chief: Payam Hanafizadeh (Allameh Tabataba’i University, Iran) and Jeffrey Hsu (Fairleigh Dickinson University, USA)
DOI: 10.4018/jebr.2011070101

Purchase

View The Effect of E-Commerce Websites’ Colors on Customer Trust on the publisher's website for pricing and purchasing information.

Abstract

Establishing customer trust in an online vendor requires the provision of an environment in which customers can overcome their fear and reluctance about shopping transactions by forming trust and positive perceptions about the online vendor. This paper studies the impact of the colors of e-commerce websites, as an atmospheric variable of the interface, on customer trust. The effect of the colors of e-commerce websites on customer trust has only been indirectly examined in terms of website characteristics, such as website quality and usability, where color is viewed as a key interface attribute. Thus, the relationship between color itself and trust remains largely under investigated. To address this gap, this paper presents an exploratory qualitative study on how customers develop trust in an online vendor, as a result of the colors of the e-commerce website. The empirical findings provide theoretical and practical implications regarding the effect of web stores color on trust.

Related Content

Are You Hooked on Paid Music Streaming?: An Investigation into the Millennial Generation
Charlie C. Chen, Steven Leon, Makoto Nakayama. © 2018. 20 pages.
View Details View Details PDF Full Text View Sample PDF
Implementing Eco-Innovation by Utilizing the Internet to Enhance Firm's Marketing Performance: Study of Green Batik Small and Medium Enterprises in Indonesia
Vincent Didiek Wiet Aryanto, Yohan Wismantoro, Karis Widyatmoko. © 2018. 16 pages.
View Details View Details PDF Full Text View Sample PDF
Analysis Social Media Based Brand Communities and Consumer Behavior: A Netnographic Approach
Monireh Hosseini, Afsoon Ghalamkari. © 2018. 17 pages.
View Details View Details PDF Full Text View Sample PDF
Review Spam Detection by Highlighting Potential Spammers and Diminishing Their Effect
Fatemeh Keshavarz, Ayeshaa Abdul Waheed, Btissam Rachdi, Reda Alhajj. © 2018. 23 pages.
View Details View Details PDF Full Text View Sample PDF
The Decision Support System and Conventional Method of Telephone Triage by Nurses in Emergency Medical Services: A Comparative Investigation
Mohammad Parvaresh Masoud, Mahdi Kashani Nejad, Hamid Darebaghi, Mohsen Chavoshi, Mahdi Farahani. © 2018. 12 pages.
View Details View Details PDF Full Text View Sample PDF
Relationships Among Dimensions of Online Second-Hand Shopping, Satisfaction, and Repurchase Intention
Murali Swapana, Chandrasekaran Padmavathy. © 2018. 14 pages.
View Details View Details PDF Full Text View Sample PDF
Mobile Health and Wellness Applications: A Business Model Ontology-Based Review
Shahrokh Nikou, Harry Bouwman. © 2017. 24 pages.
View Details View Details PDF Full Text View Sample PDF
Body Bottom