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Determinants of Repurchase Intentions at Online Stores in Indonesia
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Author(s): Rahmad Wijaya (Doctoral Program in Economic Studies, Universitas Diponegoro, Semarang and Faculty of Economics and Business, Universitas Muhammadiyah Malang, Malang, Indonesia), Naili Farida (Universitas Diponegoro, Semarang, Indonesia)and Andriyansah (Universitas Terbuka, Tangerang Selatan, Indonesia)
Copyright: 2018
Volume: 14
Issue: 3
Pages: 17
Source title:
International Journal of E-Business Research (IJEBR)
Editor(s)-in-Chief: Jeffrey Hsu (Fairleigh Dickinson University, USA)
DOI: 10.4018/IJEBR.2018070106
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Abstract
The rapid growth of the internet users in Indonesia poses a challenge to marketers to explore and develop the potential for e-commerce. In this article, consumer trust is expected to encourage customers to make repurchases in online stores. This article aims to build a determinant model of repurchase intention at online stores in Indonesia. This article is based on a survey of Indonesian online store consumers. Respondents were asked to provide responses related to satisfaction, trust, website quality, and repurchase intention. There were 193 final respondents obtained from 300 distributed questionnaires. The model was tested using Structural Equation Modeling (SEM) with AMOS 18. The results revealed the role of the mediating variable of customer satisfaction on repurchase intention. The findings are expected to contribute ideas related to the formation of model reinforce the repurchase intention of online store customers. This implies for website designers to design an online store capable of increasing trust and strengthening the repurchase intention.
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