The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Data Analysis for Dynamic Pricing in Airline: The Role of Tactical Pricing
Abstract
The competitors in the airline industry often rely on pricing strategy to capture more sales as a main mean of competition. Thus, dynamic pricing is often utilized to maximize profit while allowing better pricing against competition at the same time. In order for dynamic pricing to be effective, airline company has to take in consideration both internal and external information. Tactical pricing is an important component for airline, for it provides both short term and long term strategies to ticket pricing. The case is an exemplification of how tactical pricing plays an important role in the decision making process of an airline company.
Related Content
|
Zhi Chen, Jie Liu, Ying Wang.
© 2024.
19 pages.
|
|
Ping Zhang, Changrong Lv, Qingying Li, Bori Cong, Jian Liu.
© 2024.
19 pages.
|
|
Lai Xin, Liang Chang Sheng, Jiayu Feng, Hengyan Zhang.
© 2024.
17 pages.
|
|
Abida Ellahi, Yasir Javed, Mohammad Farooq Jan, Zaid Sultan.
© 2024.
20 pages.
|
|
Tongyue Feng, Jiexiang Xu, Zehan Zhou, Yilang Luo.
© 2024.
21 pages.
|
|
Toby Chau, Helen Lv Zhang, Yuyue Gui, Man Fai Lau.
© 2024.
13 pages.
|
|
Andrew J. Setterstrom, Jack T. Marchewka.
© 2024.
22 pages.
|
|
|