IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Why Do Advertisers Need to Use Lead Generation?

Why Do Advertisers Need to Use Lead Generation?
View Sample PDF
Author(s): Payam Hanafizadeh (Department of Industrial Management, School of Management and Accounting, Allameh Tabataba’i University, Tehran, Iran), Mehdi Behboudi (Department of Business Management, School of Management and Accountancy, Islamic Azad University - Qazvin Branch, Qazvin, Iran), Ateneh Qodsi Khah (Young Researchers Club, Islamic Azad University - Qazvin Branch, Qazvin, Iran)and Marzieh Ardalani (Young Researchers Club, Islamic Azad University - Qazvin Branch, Qazvin, Iran)
Copyright: 2013
Volume: 4
Issue: 2
Pages: 7
Source title: International Journal of Innovation in the Digital Economy (IJIDE)
Editor(s)-in-Chief: Ionica Oncioiu (European Academy of the Regions, Belgium)
DOI: 10.4018/jide.2013040102

Purchase

View Why Do Advertisers Need to Use Lead Generation? on the publisher's website for pricing and purchasing information.

Abstract

As evidence mounts on the importance of online advertising and the opportunities presented by new-shaped lead generation companies globally, it becomes important to understand the key issues that determine what the lead generation is and how does it works? Therefore, the key contribution of this article to current knowledge is the development of a conceptualization, supported by the literature that will provide an interpretation of what determines advertising successful on the Internet. Critically, this is the first article to explain the important role that how the business and specifically small business are able to advertise for right user at right time.

Related Content

. © 2024.
Prashant Kumar Choudhary, Sangeeta Shah Bhardwaj, Anjali Kaushik. © 2024. 24 pages.
Sweta Sneha, Avijit Singh, Anshu Singh, Madhu Bhadauria, Christopher Burgess, Lisero Mugula. © 2023. 17 pages.
Tawseef Ahmad Naqishbandi, E. Syed Mohamed, Guido Veronese. © 2023. 21 pages.
Savdeep Vasudeva. © 2023. 24 pages.
Gaurav Nagpal, Anup Kumar Ray, Nitisha Kharkwal, Naga Vamsi Krishna Jasti, Ankita Nagpal. © 2023. 14 pages.
Donald Amoroso, Ricardo Lim, Jialiang Lei, Anupriya Saxena. © 2023. 18 pages.
Body Bottom