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Özgül Dağlı
Özgül Dağlı
had finished her Bachelors Degree in Anadolu University Communication Arts Department in Eskişehir, year 1999. She has completed her M.A and PHD in the same University, Public Relations and Advertising Department. Dağlı has studied on the Usage of Metaphors in Television Advertising and her PHd thesis title was “The Usage of Metaphors in Advertising”. Dağlı, has started her profession as an academician in Anadolu University and she is working as a Professor in Uskudar University. Özgül Dağlı received her associate professor title in 2018 and her professorship on 25.05.2023. Since then, she has been the head of the Advertising department at Üsküdar University Faculty of Communication. Dağlı’s academic field of studies are; Advertising, copywriting, creative processes in advertising, neuromarketing, process of brand building, consumer behavior and the role of senses and experiences in consumer buying processes.
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