The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Zeinab Gamal
Zeinab Gamal
Assistant Professor in Marketing at Higher Institute of Computer and Business Egypt. PhD in Digital Marketing, and MSc in Marketing (Innovation in SMEs). Participated in conducting marketing research and management training for many Egyptian and Arab companies by Arab Bureau for Creativity & Development (ABCD. Research interests include Sustainability, Digital Marketing, Online Customer Experience, Organizational Ambidexterity, Market Orientation, Firm Growth and SMEs.
|
|