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Zahirah Zainol
Zahirah Zainol
is a Senior Lecturer in Marketing at Curtin Singapore. She has more than 10 years of teaching experience in higher education spanning from Singapore, Perth and Hong Kong. Prior to tertiary teaching, she has consulted in several marketing research projects in the medical, beauty and engineering industries. She serves as reviewer for international journal publications and conferences. She was also a Board of Director for a tech-inspired NGO. Her research interests lie in halal branding, brand authenticity, consumer behaviour and wellbeing, country-of-origin, and recently, artificial intelligence in higher education.
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