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Vikas Kumar
Dr.
Vikas Kumar
is an Assistant Professor at the Mittal School of Business, Lovely Professional University (LPU), Jalandhar. He holds a Ph.D. in Management from Kurukshetra University and is UGC-NET qualified in both Commerce and Management. His research interests include Behavioral Economics, International Business, Digital Marketing, and the application of Artificial Intelligence in market analysis. Dr. Kumar’s work examines the psychological aspects of market behavior and consumer decision-making, with a particular focus on integrating AI technologies to address real-world business challenges.
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