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Vai Shiem Leong
Vai Shiem Leong
is a Senior Assistant Professor at the UBD School of Business and Economics, Universiti Brunei Darussalam. Her primary research interests lie in marketing communication and service marketing. She has authored papers published in reputed journals, like Journal of Services Marketing, International Journal of Advertising, International Journal of Quality and Service Sciences, Journal of Consumer Behaviour, and more.
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