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Svetlana Obukhovich
Svetlana Obukhovich
(M.Sc., Applied Mathematics and Digital Economics) is a Doctoral Researcher and a Visiting Lecturer in the International Marketing Team at LUT Business School, LUT University (Finland). She also serves as a Senior Lecturer at HAMK University of Applied Sciences (Finland). Drawing from her diverse international research background, including experiences in Germany and China, she possesses specialized expertise in domains such as consumer behavior, consumer psychology, marketing, and international business. Svetlana acts as a member of the Editorial Review Board of the double-blind peer-reviewed Journal of Consumer Behaviour (Q1 of the Scimago Journal ranking). Svetlana's scholarly contributions to digital marketing, consumer behavior, and sustainable consumption have garnered recognition at esteemed international marketing research journals and conferences across the United States, Australia, and Europe.
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